In a move to position baby carrots in a head-to-head battle with chips and other junk food, Bolthouse Farms and other carrot growers are planning to unveil a $25 million marketing campaign Aug. 30.
The plan, according to an Aug. 29 usatoday.com article, will mimic marketing programs for Cheetos and other snacks, with flashy packaging, phone apps, catchy slogans and TV and billboard advertising.
